A display of watches at the Swatch store in Pentagon City mall.

A display of watches at the Swatch store in Pentagon City mall. I probably just haven't been paying attention but this seemed like the first swatch sales place I've seen in a long time. I remember in the '80s when Swatch was all the rage and only the cool kids had them and, of course, I wanted one. The funny thing was, by the time I even knew what a Swatch was, the fad had probably already peaked and mostly passed. So by the time I wanted one, it wasn't cool anymore. That's my fashion life.

Who wears a Swatch today? Do you?

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