A bus stop ad for L.'s new favorite car.

A bus stop ad for L.'s new favorite car. I gotta hand it to Honda's advertising agency for this Fit ad campaign. L. has always hated these little station wagon cars and the Fit is, aesthetically, pretty identical to at least a half dozen of its competitors. Yet these kooky “Fit is go” ads have made her forget her aversion to wagons and fall in love with this car. It has a fin! And the ads are all like video games and all your base. I don't fully understand the magic these ads work, but I do know it is magical. Now if only I could find some way to influence L.'s preferences as powerfully as these ads....

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